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ABOUT OUR PHILOSOPHY

Simplicity

Simplicity

The Bra in a Box brand is all about bringing simplicity back to the complicated world we navigate as women. And boy are we complex! A complex woman in a complex world needs as much simplicity as possible. There's a certain logic to simplicity that is beautiful.

Authenticity

Authenticity

We're committed to celebrating authenticity. Regardless of your fashion style, your theories on Botox, augmentation, or diet, you be you! We each get to choose. Authenticity is not about letting it all hang out no matter how that makes us feel. It's about saying, "This is who I am, and I'm okay with that. In fact, I love it!"

Quality

Quality

We value quality! Our CEO, Penelope Przekop, has a longstanding career as a quality systems engineer and our COO, Phoebe Horak, is a nurse pursuing a Master's Degree in Quality Assurance. Bra in a Box is all about providing common sense solutions that meet our high quality standards ... and yours.

MEET THE BRA IN A BOX TEAM

Penelope Przekop

Penelope is our Chief Executive Officer and Creative Director.

Penelope leads Bra in a Box marketing and business partner development. She holds a BS degree in Biology from Louisiana State University and an MS in Quality Systems Engineering from Kennesaw State University. Penelope is a quality systems consultant in the Pharmaceutical and Biotech industry who works with clients to develop and execute risk-based strategies.

The idea for Bra in a Box was born when Penelope’s younger daughter, a Stanford University student, casually introduced her to what we here at Bra in a Box refer to as Nipcos™.

Penelope Przekop

Phoebe Horak

Phoebe is our Chief Operations Officer and Managing Partner.

Phoebe works closely with our vendors and manufacturers to ensure the best possible quality and service for our customers. She is highly involved in establishing our product design details and will also manage Bra in a Box distribution and customer service. Phoebe holds a BS in Nursing from Penn State University. She works at Temple University Hospital where she is also pursuing a graduate degree in Quality Assurance and Regulatory Affairs. 

Upon hearing Penelope’s product idea Phoebe immediately said four words, “Bra in a Box.”

Phoebe Horak